04 June 2011

Berry Biz Tip - Etsy ♥

Hi everyone! Tomorrow is the big day - the 39th annual Bread & Honey Festival! I can't wait to see all of you crafters and Etsians there. Just getting some last minute items ready and packaged, making my list and checking it twice ... over a lot of times! Some basic items on my list: calculator, sales receipt books, tape, pens, mirrors, paper bags, etc. Here is an awesome check list I found from Handmadeology, which is a great resource for tips, selling, marketing, etc.! Also, the other day, a fellow Etsian asked me about my sales and how I got to the point where I am right now, and I still think I have a lot to learn! In my experience and seeing other sellers that are truly successful (doing what they love in the process of paying their bills), these are some of the key things every shop MUST have:
  1. Present your product. Pictures are pretty much the only thing your customers have to see online. Also, make sure you tag your items well, and have great descriptions. 
  2. Don't be shy! Fill out your information: location, profile, policies, etc. Discuss your interests/hobbies/etc. of how you became a seller or a story about each product. Tell them where you're from! (It's Canadian made!!) That's how I got an offer to sell at a boutique and various craft show opportunities in my local area within a few months of opening shop.
  3. Connect with clients. I have a bunch of things I regularly update such as Flickr, Blog, Twitter, Facebook, etc. and not just the usual product pitch. I talk about my interests, other shops, cool articles I find, etc. You can join Etsy Teams! I'm currently in 20+ that I participate in regularly, and I made new connections.
Some sellers and I send extra business cards to each other so they can ship them out with their packages. Also, wear YOUR OWN pieces - it's free advertising for you!
Another great resource from Etsy - what I like to call the "Sellers' Greatest Hits" can be found here for everything you need to know about being an Etsy seller! Lastly, some more inspiration for you all - join the Etsy Craft Party on June 10, 2011! Here's all the info (plus a downloadable craft kit) you need to know for this awesome event. That's all for now dolls! xoxo 

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